One Night in Palo Alto
While at GTB, the agency created and challenged several cross-functional teams to create a groundbreaking idea that would go beyond advertising. The team I lead creatively came up with the idea of Ford and Facebook engineers coming together for an overnight Hackathon that would affect the Ford in-vehicle technology. It did, and in the middle of the night while the hackathon was underway, nearby, Steve Jobs passed away. A shocking and surreal turn of events. We documented the hackathon in the video below, and Forbes (who attended) wrote a nice article.