One Night in Palo Alto

GTB, where I of course work, challenged several elite teams to create a groundbreaking idea, one that would go beyond advertising. The team I lead creatively came up with the idea of Ford and Facebook engineers coming together for an overnight Hackathon that would affect the Ford in-vehicle technology. It did, and on that same night, nearby, Steve Jobs passed away. Surreal AF. We documented the hackathon in the video below, and Forbes (who attended) wrote a nice article.