Riding Shotgun with Rudy
We had worked with social influencer Rudy Mancuso a great deal during our Vine push, and he was brilliant. He is a wonderful collaborator with an engaged (and huge) audience. As the social mobile explosion continued into Snapchat and Instagram, so did our collab with Rudy, and his first car, a 2016 Ford Mustang GT Convertible. Rudy needed someone to ride shotgun, so he put out a call to his following to create their #ShotgunwithRudy Vine movies to win the seat. We ultimately rewarded the chosen creator with a great day of collaboration and consultation from Rudy. One collab leads to another.