Riding Shotgun with Rudy
We had worked with social influencer Rudy Mancuso a great deal during our Vine push, and we loved him. He is a wonderful collaborator with an engaged (and huge) audience who helped Ford surprise and delight. As the social mobile explosion continued into Snapchat and Instagram, so did our collab with Rudy, and his first car, a 2016 Ford Mustang GT Convertible. Rudy needs someone to ride #ShotgunwithRudy, and we put out a call to action through his channels, and ultimately rewarded the chosen one with a great day of creative collaboration and creative consultation from Rudy.