Don’t be an Ad.
We ushered the Ford brand into Vine with the creative goal to elevate the platform by helping the Vine influencers (comedians, magicians, stop motion artists) raise their game and brand simultaneously. Toyota used the Muppets, we used our peeps, and we kicked the shit out of them. We’ve had ridiculous fun, quadrupled our following, and became the most popular and viewed automotive brand on Vine. Respect the platform, peeps, and you shall thrive. Oh, and the coolest part? We got a follow from Prince Jackson. When the King of Pop's son follows Ford, I deem that a success.
And thank you, Digiday, for the cool article.