24 heures du #VR

24 Heurs de VR

We expanded our digital storytelling into the latest and most immersive realm, Virtual Reality. We kicked off Ford’s entry into the world with the GT’s triumphant return to the 24 hours of Le Mans, partnering with the NYTimes and Facebook for editorial/native and social distribution. We filmed from start to finish and dieu merci, we won.  

Yup, we made an app. 

We're in the NYTimes app.

A full-page ad in the Times.

(I know, print to app, I know.)

360° Facebook Video (bajillions of views)

The drivers, exultant.